Website Speed Optimization

Why Website Speed is Your Secret SEO Weapon in 2025

Google’s latest algorithm updates have made website speed a critical ranking factor. Sites loading in under 2 seconds see 50% higher conversion rates than slower competitors. Speed isn’t just technical—it’s a business imperative.

Core Web Vitals Matter: Google measures Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Poor scores directly impact search rankings and user experience.

Mobile Speed is Critical: With mobile-first indexing, your mobile site speed determines desktop rankings, too. Slow mobile experiences drive 53% of visitors away immediately.

Proven Optimization Strategies:

• Image compression and WebP format adoption
• Browser caching and CDN implementation
• Minified CSS and JavaScript files
• Lazy loading for below-the-fold content
• Server response time optimization

The Business Impact: A one-second delay reduces conversions by 7%. For e-commerce sites, this translates to significant revenue loss. Amazon calculated that every 100ms delay costs them 1% in sales.

Jersey Code Systems builds websites with performance baked in from day one. Our optimization process ensures your site loads lightning-fast across all devices, improving both SEO rankings and user satisfaction.

Is your website costing you customers? Get a speed audit today.